#ShareaCoke

            Using Social media is one of the biggest marketing advertisements nowadays. With social media come labels such as hashtag (#Hashtag) allowing users to highlight a special meaning. Hashtag was used to make it easy for users to search and find specific content for people who are not very technologically knowledgeable to navigate sites. Twitter users eventually started using hashtag to categorize messages. This is how Coca-Cola Company made its best performing marketing campaign.

            In 2015, Coca-Cola used social media Hashtag label to start its marketing campaign #ShareaCoke. Coca-Cola used their 20-ounce bottles in #ShareaCoke and replaced their brand name with 250 of the Country’s most popular names. Customers had a chance to own one of the most popular soda product with his/her name on it. The purpose of #ShareaCoke was to actually share the product with your name on it with loved ones. In addition, consumers were able share their stories on Twitter with the hashtag #ShareaCoke for a chance to have their photos featured on the company’s website and billboards.

            There are many reasons why this marketing campaign was very successful. For example Coca-Cola targeted people who use Twitter, Instagram and Facebook, creating a huge amount of social media activity through sharing posts and stories using #ShareaCoke. According to Tarver, #ShareaCoke hashtag generated 500,000 photo shares on different social media platforms. More than 6 million virtual Coke bottles were shared, and 25 million extra Facebook followers were gained thanks this campaign (Tarver, 2015).

            I think what Coca-Cola did was very unique in a sense of reaching all their customers on a personal level. I myself have not joined this campaign, however many of my friends have shared their stores through the hashtag #ShareaCoke. Overall, the campaign is something different and I would buy the product especially since I can have my name on a 20-ounce Coca-Cola bottle.

Ahmad E.