Dove Self-Esteem Project

Dove has been using social media and advertising to reach women everywhere. They are addressing the issue of self-esteem that is effecting a lot of lives. No one likes to have these conversations since there can be backlash if done the wrong way. Dove is known for their ongoing campaigns, they talk to real people, address real problems and find a way to make them feel-good commercials.

            They started this with videos on Facebook that got tons of shares. Women were sharing these videos and all though they don’t start conversations with everyone, when people engage they find a little light in the world as they cyber-meet like-minded people. These comments include women bringing each other up and people talking about the great things that Dove is doing by addressing these social issues. Dove then moved on to YouTube and although a viewer can usually skip the ad these ads are thought out and have a purpose leading viewers to not skip the ad.

            This and other campaigns have brought Dove to a place that companies want to be in this day and age. Younger consumers want a company that uses their power to make change. Consumers are usually looking for either a company that gives back or that address the real issues. By talking about how women really feel and how women should love themselves they are talking to a wider audience than any regular commercial ever could.