Buying a Jeep

My husband and I were driving down the road recently, and suddenly, we heard a loud clunk coming from the rear of our 2004 Chevy Trailblazer.  We had been nursing the poor old girl along, but the time had come when we knew we had to send her into retirement.  We drove past a billboard advertising a Jeep Grand Cherokee—we looked at each other and simultaneously said, “how about a Jeep” for a replacement car.  While we were driving, I pulled up the Jeep Facebook page on my phone to see what others had to say about Jeep in general. 

The first few posts were from happy Jeep owners enjoying their vehicles, and scrolling down I came to Videos, demonstrating some of the incredible driving conditions the Jeep can tackle.  The music was rocking, the people were young, energetic and adventurous. They were snowboarding and skiing on a really steep, snowy mountain, a situation that I probably will never tackle in my lifetime, but hey, it looked cool.  And exciting.  Scrolling down further, there were posts from one happy Jeep owner after another.  Another thing I noticed was that no matter what the driving conditions were, people were thrilled with their vehicles. 

Facebook also lets you know which of your friends “Likes” Jeep—this is strong testimony for me.  If my friends like something, I know them and trust them, so, this product becomes trustworthy and believable.  Their “About” page gives me the information I need about the business and who to contact if need be.  Ok, so I’m hooked just from looking at their Facebook page.

The Jeep website gives you all the necessary specifications of the vehicles.  So far, so good.  My husband and I decided to go visit a showroom and take a test drive.  We were not disappointed.  Our sales rep had me drive into an old abandoned parking lot and had me drive over a curb and down an embankment.  Now I’m really hooked.  We continued to put the vehicle through the paces, and fell in love—not literally of course, but you know what I mean.

We are now the happy, satisfied owners of a Jeep Grand Cherokee and are looking forward to all the new adventures that lie ahead.  The question is, did social media help with our decision?  Yes.  I depend on other people’s opinions and reviews when I make purchases.  If there are numerous satisfied customers, then I figure the product is good enough for me to purchase—at least try it for myself.  It has become an integral part of the decision-making process that I have adopted when I shop.